Non-videos are more plentiful than video campaigns in general; where we can run a video campaign with our advertisers – we will. However, video campaigns are not always readily available, and this very much depends on the location of your audience.
For example – UK audiences will generally see plenty of video content, whereas, audiences in Estonia (for example), will see few videos and a larger amount of non-videos/banners. It is all down to advertiser demand for audience destinations.
It is a fact that videos pay a higher CPM than non-videos, so we always strive to improve our video availability, to help you earn more.
For information about our video availability and rates please click here.