The Traffic Quality metric is visible to all members. This is available on the dashboard (summary) page on the Portal. This is shown as a five star rating, where it can either be unknown, or 1 star being worst and 5 stars being best. Initially the rating may appear as 3 stars while it works out your traffic patterns and various other metrics.
Traffic quality will not directly affect your revenue, it is just an indication for us and you.
How is it calculated? / How do I increase my traffic quality?
Traffic quality takes into account a variety of factors on your account, internal and external – we don’t reveal the exact basis for calculation. However, there are numerous ways to improve the quality of your traffic, some suggestions include:
– Ensure your ads are fully viewable
– Ensure your audience have an opportunity to click on the ads (impacting your CTR rate)
– Ensure the ads don’t get interrupted when they are playing (impacting your completion rate)
– Ensure your traffic is legitimate, and is not just made up of idle traffic for example