Loyalty points are automatically calculated based on your daily impression numbers, and your CTR rate (check the meaning of CTR on our FAQs if you are unsure).
The breakdown (Premium members will earn loyalty points faster than the below):
You get a minimum of 1 loyalty point per 500 daily impressions if your CTR is 0.2% or below.
You will get 2 loyalty points per 500 daily impressions for a CTR at/above 0.4%, 3 loyalty points for a CTR at/above .0.6%, 4 loyalty points for a CTR at/above 0.8%, and finally the maximum number of loyalty points possible per 500 is 5 (for CTR rates of 1% or more).
We appreciate the above will vary as your CTR rate may change frequently, this simple method of calculation above will still apply.
Note – if you have 250 impressions one day, and 250 impressions the next – they will not be added together for the calculation of a loyalty point. You must have at least 500 impressions in one day to earn points.
Loyalty points are updated daily, not in real-time.